Ulta Beauty Inc (ULTA)

NASD · Consumer Cyclical · Specialty Retail · USA

Ulta Beauty Inc is a large cap company (market value between $10 billion and $200 billion) in the Specialty Retail industry.

Ulta Beauty is an international specialty retailer offering cosmetics, fragrances, skincare, wellness items, and haircare products alongside salon services. The company operates primarily through its largest U.S. division, plus Space NK in the U.K. and Ireland, a joint venture in Mexico, and franchised locations in the Middle East. It serves beauty enthusiasts via stores, websites, and mobile apps.

From its FY2025 annual report (Form 10-K)

Intrinsic value, DCF valuation, financial health and value investing analysis for the Ulta Beauty Inc stock.

Our verdict on ULTA

Slightly overvalued: intrinsic value $539.68 per share, market price $591.62, margin of safety -9.6% (as of 2026-10-19).

Discounting its cash flows at 9.5% (average of 3 methods) values the shares at $539.68; the price of $591.62 is 10% above that value, and 75% of that value comes from beyond year five.

Leak Score: 55/100 on 11 of 12 signals (Weak Signal).

ETFs with the most weight in ULTA

17 more funds hold it; the full list is part of the paid plan.

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Cheaper than ULTA in Specialty Retail

6 more in this industry show a wider margin of safety.

Is ULTA undervalued or overvalued?

ULTA is slightly overvalued (as of the 2026-10-19 close). Discounting its cash flows at 9.5% (average of 3 methods) values the shares at $539.68; the price of $591.62 is 10% above that value, and 75% of that value comes from beyond year five.

What is the intrinsic value of ULTA?

$539.68 per share (as of the 2026-10-19 close), against a market price of $591.62. That is a margin of safety of -9.6%. The value is the average of the valuation methods that apply to this company, recomputed every night after the US close.

What is Ulta Beauty Inc's Leak Score?

55 out of 100, which we rate "Weak Signal", on 11 of 12 value investing signals.