Gamestop Corp vs Ulta Beauty Inc

Gamestop Corp (GME) is overvalued and Ulta Beauty Inc (ULTA) is fairly valued.

Both trade above our estimate of their intrinsic value. ULTA is the closer of the two: -2%, against -66% for GME.

Values as of the 22 Sept 2026 close.

Gamestop Corp (GME)

Discounting its cash flows at 12.4% (average of 3 methods) values the shares at $14.47; the price of $24.03 is 66% above that value, and 64% of that value comes from beyond year five.

Leak Score 49/100 on 10 of 12 signals

Ulta Beauty Inc (ULTA)

Discounting its cash flows at 9.4% (average of 3 methods) values the shares at $541.68; the price of $553.86 is 2% above that value, and 75% of that value comes from beyond year five.

Leak Score 67/100 on 9 of 12 signals

MetricGMEULTA
VerdictOvervaluedFairly valued
Price$24.03$553.86
Intrinsic value$14.47$541.68
Margin of safety-66%-2%
Leak Score49/100 (10/12)67/100 (9/12)
Market cap$12.1B$23.7B
Revenue growth, 5 years-6.5%15.0%
Operating margin13.9%12.6%
Net margin25.2%9.3%
Return on equity15.8%46.1%
Debt to equity0.710.95
P/E15.9x20.2x
Forward P/E12.9x17.2x
P/B1.8x9.0x

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