Best Buy Co Inc (BBY) is overvalued and Ulta Beauty Inc (ULTA) is fairly valued.
Both trade above our estimate of their intrinsic value. ULTA is the closer of the two: -2%, against -57% for BBY.
Values as of the 22 Sept 2026 close.
Discounting its cash flows at 10.1% (average of 3 methods) values the shares at $60.51; the price of $94.82 is 57% above that value, and 71% of that value comes from beyond year five.
Leak Score 59/100 on 3 of 12 signals
Discounting its cash flows at 9.4% (average of 3 methods) values the shares at $541.68; the price of $553.86 is 2% above that value, and 75% of that value comes from beyond year five.
Leak Score 67/100 on 9 of 12 signals
| Metric | BBY | ULTA |
|---|---|---|
| Verdict | Overvalued | Fairly valued |
| Price | $94.82 | $553.86 |
| Intrinsic value | $60.51 | $541.68 |
| Margin of safety | -57% | -2% |
| Leak Score | 59/100 (3/12) | 67/100 (9/12) |
| Market cap | $19.9B | $23.7B |
| Revenue growth, 5 years | -2.5% | 15.0% |
| Operating margin | 4.3% | 12.6% |
| Net margin | 3.0% | 9.3% |
| Return on equity | 43.1% | 46.1% |
| Debt to equity | 1.30 | 0.95 |
| P/E | 15.8x | 20.2x |
| Forward P/E | 13.1x | 17.2x |
| P/B | 6.3x | 9.0x |
| Dividend yield | 4.1% | — |