Five Below Inc vs Ulta Beauty Inc

Five Below Inc (FIVE) is slightly undervalued and Ulta Beauty Inc (ULTA) is fairly valued.

Against our estimates of intrinsic value, FIVE trades at the wider discount: a margin of safety of +11%, against -2% for ULTA.

Values as of the 22 Sept 2026 close.

Five Below Inc (FIVE)

Discounting its cash flows at 9.1% (average of 3 methods) values the shares at $260.16; the price of $232.28 is 11% below that value, and 77% of that value comes from beyond year five.

Leak Score 81/100 on 3 of 12 signals

Ulta Beauty Inc (ULTA)

Discounting its cash flows at 9.4% (average of 3 methods) values the shares at $541.68; the price of $553.86 is 2% above that value, and 75% of that value comes from beyond year five.

Leak Score 67/100 on 9 of 12 signals

MetricFIVEULTA
VerdictSlightly undervaluedFairly valued
Price$232.28$553.86
Intrinsic value$260.16$541.68
Margin of safety+11%-2%
Leak Score81/100 (3/12)67/100 (9/12)
Market cap$12.8B$23.7B
Revenue growth, 5 years19.4%15.0%
Operating margin14.8%12.6%
Net margin11.7%9.3%
Return on equity28.2%46.1%
Debt to equity0.820.95
P/E20.8x20.2x
Forward P/E21.0x17.2x
P/B5.2x9.0x

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