Tractor Supply Co vs Ulta Beauty Inc

Tractor Supply Co (TSCO) is fairly valued and Ulta Beauty Inc (ULTA) is fairly valued.

Both trade above our estimate of their intrinsic value. TSCO is the closer of the two: -1%, against -2% for ULTA.

Values as of the 22 Sept 2026 close.

Tractor Supply Co (TSCO)

Discounting its cash flows at 8.0% (average of 3 methods) values the shares at $32.48; the price of $32.84 is 1% above that value, and 79% of that value comes from beyond year five.

Leak Score 55/100 on 10 of 12 signals

Ulta Beauty Inc (ULTA)

Discounting its cash flows at 9.4% (average of 3 methods) values the shares at $541.68; the price of $553.86 is 2% above that value, and 75% of that value comes from beyond year five.

Leak Score 67/100 on 9 of 12 signals

MetricTSCOULTA
VerdictFairly valuedFairly valued
Price$32.84$553.86
Intrinsic value$32.48$541.68
Margin of safety-1%-2%
Leak Score55/100 (10/12)67/100 (9/12)
Market cap$17.1B$23.7B
Revenue growth, 5 years7.9%15.0%
Operating margin8.9%12.6%
Net margin6.4%9.3%
Return on equity39.5%46.1%
Debt to equity2.490.95
P/E17.1x20.2x
Forward P/E16.1x17.2x
P/B6.5x9.0x
Dividend yield3.0%

All stocks in Specialty Retail