Harley-Davidson Inc (HOG)

NYSE · Consumer Cyclical · Recreational Vehicles · USA

Harley-Davidson Inc is a mid cap company (market value between $2 billion and $10 billion) in the Recreational Vehicles industry.

Harley-Davidson designs, manufactures, and sells motorcycles, parts, accessories, and apparel under the Harley-Davidson brand. The company operates three segments: Harley-Davidson Motor Company, which produces motorcycles sold globally through independent dealers; LiveWire, an electric motorcycle business; and Harley-Davidson Financial Services, which offers financing to customers.

From its FY2025 annual report (Form 10-K)

Intrinsic value, DCF valuation, financial health and value investing analysis for the Harley-Davidson Inc stock.

Our verdict on HOG

Undervalued: intrinsic value $52.57 per share, market price $31.22, margin of safety 40.6% (as of 2026-10-30).

Discounting its cash flows at 8.3% (average of 2 methods) values the shares at $52.57; the price of $31.22 is 41% below that value, and 78% of that value comes from beyond year five.

Leak Score: 73/100 on 11 of 12 signals (Clear Leak).

ETFs with the most weight in HOG

17 more funds hold it; the full list is part of the paid plan.

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Is HOG undervalued or overvalued?

HOG is undervalued (as of the 2026-10-30 close). Discounting its cash flows at 8.3% (average of 2 methods) values the shares at $52.57; the price of $31.22 is 41% below that value, and 78% of that value comes from beyond year five.

What is the intrinsic value of HOG?

$52.57 per share (as of the 2026-10-30 close), against a market price of $31.22. That is a margin of safety of 40.6%. The value is the average of the valuation methods that apply to this company, recomputed every night after the US close.

What is Harley-Davidson Inc's Leak Score?

73 out of 100, which we rate "Clear Leak", on 11 of 12 value investing signals.