Brunswick Corp (BC) is overvalued and Harley-Davidson Inc (HOG) is slightly overvalued.
Both trade above our estimate of their intrinsic value. HOG is the closer of the two: -11%, against -173% for BC.
Values as of the 22 Sept 2026 close.
Discounting its cash flows at 9.2% (average of 2 methods) values the shares at $24.36; the price of $66.59 is 173% above that value, and 75% of that value comes from beyond year five.
Leak Score 0/100 on 2 of 12 signals
Discounting its cash flows at 8.4% (average of 3 methods) values the shares at $23.39; the price of $26.03 is 11% above that value, and 78% of that value comes from beyond year five.
Leak Score 14/100 on 3 of 12 signals
| Metric | BC | HOG |
|---|---|---|
| Verdict | Overvalued | Slightly overvalued |
| Price | $66.59 | $26.03 |
| Intrinsic value | $24.36 | $23.39 |
| Margin of safety | -173% | -11% |
| Leak Score | 0/100 (2/12) | 14/100 (3/12) |
| Market cap | $4.3B | $2.7B |
| Revenue growth, 5 years | 4.3% | 2.0% |
| Operating margin | 5.9% | 6.2% |
| Net margin | -1.5% | 4.8% |
| Return on equity | -4.8% | 6.3% |
| Debt to equity | 1.36 | 0.74 |
| P/E | — | 16.1x |
| Forward P/E | 12.3x | 13.4x |
| P/B | 2.6x | 0.9x |
| Dividend yield | 2.6% | 2.8% |