Prudential Financial Inc (PRU)

NYSE · Financial · Insurance - Life · USA

Prudential Financial Inc is a large cap company (market value between $10 billion and $200 billion) in the Insurance - Life industry.

Prudential Financial is a global financial services company that offers life insurance, annuities, retirement products, mutual funds and investment management. It serves individual and institutional customers across multiple regions through its own distribution networks and partnerships with external intermediaries.

From its FY2025 annual report (Form 10-K)

Intrinsic value, DCF valuation, financial health and value investing analysis for the Prudential Financial Inc stock.

Our verdict on PRU

Undervalued: intrinsic value $145.56 per share, market price $113.67, margin of safety 21.9% (as of 2026-10-19).

Book value at 1.49x, the multiple a 12.6% return on equity justifies, blended with earnings, values the shares at $145.56; the price of $113.67 is 22% below that value.

Leak Score: 58/100 on 10 of 12 signals (Weak Signal).

ETFs with the most weight in PRU

17 more funds hold it; the full list is part of the paid plan.

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Is PRU undervalued or overvalued?

PRU is undervalued (as of the 2026-10-19 close). Book value at 1.49x, the multiple a 12.6% return on equity justifies, blended with earnings, values the shares at $145.56; the price of $113.67 is 22% below that value.

What is the intrinsic value of PRU?

$145.56 per share (as of the 2026-10-19 close), against a market price of $113.67. That is a margin of safety of 21.9%. The value is the average of the valuation methods that apply to this company, recomputed every night after the US close.

What is Prudential Financial Inc's Leak Score?

58 out of 100, which we rate "Weak Signal", on 10 of 12 value investing signals.