Jackson Financial Inc (JXN) is overvalued and Prudential Financial Inc (PRU) is slightly undervalued.
Against our estimates of intrinsic value, PRU trades at the wider discount: a margin of safety of +19%, against -227% for JXN.
Values as of the 22 Sept 2026 close.
Book value at 0.50x, the multiple a 1.0% return on equity justifies, blended with earnings, values the shares at $39.68; the price of $129.57 is 227% above that value.
Leak Score 0/100 on 3 of 12 signals
Book value at 1.49x, the multiple a 12.6% return on equity justifies, blended with earnings, values the shares at $145.56; the price of $117.66 is 19% below that value.
Leak Score 43/100 on 8 of 12 signals
| Metric | JXN | PRU |
|---|---|---|
| Verdict | Overvalued | Slightly undervalued |
| Price | $129.57 | $117.66 |
| Intrinsic value | $39.68 | $145.56 |
| Margin of safety | -227% | +19% |
| Leak Score | 0/100 (3/12) | 43/100 (8/12) |
| Market cap | $8.8B | $40.6B |
| Revenue growth, 5 years | 15.8% | 1.3% |
| Operating margin | 1.3% | 7.6% |
| Net margin | 0.9% | 6.0% |
| Return on equity | 1.0% | 12.6% |
| Debt to equity | 0.28 | 1.10 |
| P/E | 178.0x | 10.7x |
| Forward P/E | 4.1x | 7.9x |
| P/B | 0.9x | 1.3x |
| Dividend yield | 2.8% | 4.8% |