Prudential Financial Inc (PRU) is slightly undervalued and Prudential plc ADR (PUK) is undervalued.
Against our estimates of intrinsic value, PUK trades at the wider discount: a margin of safety of +35%, against +19% for PRU.
Values as of the 22 Sept 2026 close.
Book value at 1.49x, the multiple a 12.6% return on equity justifies, blended with earnings, values the shares at $145.56; the price of $117.66 is 19% below that value.
Leak Score 43/100 on 8 of 12 signals
Book value at 2.50x, the multiple a 19.2% return on equity justifies, blended with earnings, values the shares at $39.78; the price of $25.85 is 35% below that value.
Leak Score 100/100 on 3 of 12 signals
| Metric | PRU | PUK |
|---|---|---|
| Verdict | Slightly undervalued | Undervalued |
| Price | $117.66 | $25.85 |
| Intrinsic value | $145.56 | $39.78 |
| Margin of safety | +19% | +35% |
| Leak Score | 43/100 (8/12) | 100/100 (3/12) |
| Market cap | $40.6B | $31.9B |
| Revenue growth, 5 years | 1.3% | -5.3% |
| Operating margin | 7.6% | 9.3% |
| Net margin | 6.0% | 12.1% |
| Return on equity | 12.6% | 19.2% |
| Debt to equity | 1.10 | 0.30 |
| P/E | 10.7x | 9.1x |
| Forward P/E | 7.9x | 9.1x |
| P/B | 1.3x | 1.6x |
| Dividend yield | 4.8% | 2.4% |