Sturm, Ruger & Co Inc (RGR)

NYSE · Industrials · Aerospace & Defense · USA

Sturm, Ruger & Co Inc is a small cap company (market value between $300 million and $2 billion) in the Aerospace & Defense industry.

Sturm, Ruger & Co designs, manufactures, and sells firearms to domestic customers through independent wholesale distributors serving the commercial sporting market and law enforcement. The company produces rifles, pistols, shotguns, and revolvers under the Ruger, Marlin, and Glenfield brands, along with accessories and replacement parts.

From its FY2025 annual report (Form 10-K)

Intrinsic value, DCF valuation, financial health and value investing analysis for the Sturm, Ruger & Co Inc stock.

Our verdict on RGR

Slightly undervalued: intrinsic value $49.34 per share, market price $44.20, margin of safety 10.4% (as of 2026-10-30).

Its through-the-cycle earnings (14.1% median margin), capitalised at 9.0% with no growth, values the shares at $49.34; the price of $44.20 is 10% below that value.

Leak Score: 63/100 on 10 of 12 signals (Faint Leak).

ETFs with the most weight in RGR

17 more funds hold it; the full list is part of the paid plan.

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Is RGR undervalued or overvalued?

RGR is slightly undervalued (as of the 2026-10-30 close). Its through-the-cycle earnings (14.1% median margin), capitalised at 9.0% with no growth, values the shares at $49.34; the price of $44.20 is 10% below that value.

What is the intrinsic value of RGR?

$49.34 per share (as of the 2026-10-30 close), against a market price of $44.20. That is a margin of safety of 10.4%. The value is the average of the valuation methods that apply to this company, recomputed every night after the US close.

What is Sturm, Ruger & Co Inc's Leak Score?

63 out of 100, which we rate "Faint Leak", on 10 of 12 value investing signals.