NYSE · Consumer Cyclical · Leisure · USA
Planet Fitness Inc is a mid cap company (market value between $2 billion and $10 billion) in the Leisure industry.
Planet Fitness is a major franchisor and operator of fitness centers across the United States, Canada, Mexico, Australia and Spain. The company provides cardio, circuit and strength-training equipment along with complimentary fitness instruction at affordable membership rates. It serves members of all fitness levels through its Judgement Free Zone concept, offering a welcoming environment designed to be non-intimidating.
From its FY2025 annual report (Form 10-K)
Intrinsic value, DCF valuation, financial health and value investing analysis for the Planet Fitness Inc stock.
Undervalued: intrinsic value $78.80 per share, market price $53.58, margin of safety 32.0% (as of 2026-10-30).
Discounting its cash flows at 8.4% (average of 3 methods) values the shares at $78.80; the price of $53.58 is 32% below that value, and 79% of that value comes from beyond year five.
Leak Score: 84/100 on 9 of 12 signals (Strong Leak).
17 more funds hold it; the full list is part of the paid plan.
PLNT is undervalued (as of the 2026-10-30 close). Discounting its cash flows at 8.4% (average of 3 methods) values the shares at $78.80; the price of $53.58 is 32% below that value, and 79% of that value comes from beyond year five.
$78.80 per share (as of the 2026-10-30 close), against a market price of $53.58. That is a margin of safety of 32.0%. The value is the average of the valuation methods that apply to this company, recomputed every night after the US close.
84 out of 100, which we rate "Strong Leak", on 9 of 12 value investing signals.