Harley-Davidson Inc vs Winnebago Industries Inc

Harley-Davidson Inc (HOG) is slightly overvalued and Winnebago Industries Inc (WGO) is overvalued.

Both trade above our estimate of their intrinsic value. HOG is the closer of the two: -11%, against -175% for WGO.

Values as of the 22 Sept 2026 close.

Harley-Davidson Inc (HOG)

Discounting its cash flows at 8.4% (average of 3 methods) values the shares at $23.39; the price of $26.03 is 11% above that value, and 78% of that value comes from beyond year five.

Leak Score 14/100 on 3 of 12 signals

Winnebago Industries Inc (WGO)

Discounting its cash flows at 8.4% (average of 3 methods) values the shares at $10.28; the price of $28.26 is 175% above that value, and 77% of that value comes from beyond year five.

Leak Score 46/100 on 9 of 12 signals

MetricHOGWGO
VerdictSlightly overvaluedOvervalued
Price$26.03$28.26
Intrinsic value$23.39$10.28
Margin of safety-11%-175%
Leak Score14/100 (3/12)46/100 (9/12)
Market cap$2.7B$799M
Revenue growth, 5 years2.0%3.5%
Operating margin6.2%2.4%
Net margin4.8%1.4%
Return on equity6.3%3.1%
Debt to equity0.740.39
P/E16.1x20.8x
Forward P/E13.4x12.1x
P/B0.9x0.7x
Dividend yield2.8%4.9%

All stocks in Recreational Vehicles