Grocery Outlet Holding Corp vs Natural Grocers by Vitamin Cottage Inc

Grocery Outlet Holding Corp (GO) is overvalued and Natural Grocers by Vitamin Cottage Inc (NGVC) is slightly undervalued.

Against our estimates of intrinsic value, NGVC trades at the wider discount: a margin of safety of +12%, against -31% for GO.

Values as of the 22 Sept 2026 close.

Grocery Outlet Holding Corp (GO)

Its through-the-cycle earnings (2.7% median margin), capitalised at 7.8% with no growth, values the shares at $8.78; the price of $11.49 is 31% above that value.

Leak Score 27/100 on 8 of 12 signals

Natural Grocers by Vitamin Cottage Inc (NGVC)

Discounting its cash flows at 10.1% (average of 3 methods) values the shares at $34.08; the price of $30.08 is 12% below that value, and 72% of that value comes from beyond year five.

Leak Score 47/100 on 9 of 12 signals

MetricGONGVC
VerdictOvervaluedSlightly undervalued
Price$11.49$30.08
Intrinsic value$8.78$34.08
Margin of safety-31%+12%
Leak Score27/100 (8/12)47/100 (9/12)
Market cap$1.1B$693M
Revenue growth, 5 years8.4%5.1%
Operating margin4.5%4.7%
Net margin-8.0%3.5%
Return on equity-38.1%21.6%
Debt to equity2.271.35
P/E14.7x
Forward P/E17.2x13.3x
P/B1.4x2.9x
Dividend yield1.7%

All stocks in Grocery Stores