Primo Brands Corp (PRMB)

NYSE · Consumer Defensive · Beverages - Non-Alcoholic · USA

Primo Brands Corp is a mid cap company (market value between $2 billion and $10 billion) in the Beverages - Non-Alcoholic industry.

Primo Brands is a North American beverage company that distributes branded water and beverages across the United States and Canada through retail outlets, away-from-home locations, and direct delivery services. Its portfolio includes Poland Spring, Pure Life, and regional spring water brands, along with purified water products and flavored beverages, water dispensers, refill stations, and filtration services.

From its FY2025 annual report (Form 10-K)

Intrinsic value, DCF valuation, financial health and value investing analysis for the Primo Brands Corp stock.

Our verdict on PRMB

Slightly overvalued: intrinsic value $17.80 per share, market price $19.79, margin of safety -11.2% (as of 2026-10-19).

Discounting its cash flows at 7.1% (average of 3 methods) values the shares at $17.80; the price of $19.79 is 11% above that value, and 83% of that value comes from beyond year five.

Leak Score: 32/100 on 7 of 12 signals (On Watch).

ETFs with the most weight in PRMB

17 more funds hold it; the full list is part of the paid plan.

More on PRMB

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Is PRMB undervalued or overvalued?

PRMB is slightly overvalued (as of the 2026-10-19 close). Discounting its cash flows at 7.1% (average of 3 methods) values the shares at $17.80; the price of $19.79 is 11% above that value, and 83% of that value comes from beyond year five.

What is the intrinsic value of PRMB?

$17.80 per share (as of the 2026-10-19 close), against a market price of $19.79. That is a margin of safety of -11.2%. The value is the average of the valuation methods that apply to this company, recomputed every night after the US close.

What is Primo Brands Corp's Leak Score?

32 out of 100, which we rate "On Watch", on 7 of 12 value investing signals.