Celsius Holdings Inc (CELH) is slightly overvalued and Primo Brands Corp (PRMB) is slightly undervalued.
Against our estimates of intrinsic value, PRMB trades at the wider discount: a margin of safety of +9%, against -6% for CELH.
Values as of the 22 Sept 2026 close.
Discounting its cash flows at 8.8% (average of 3 methods) values the shares at $27.65; the price of $29.39 is 6% above that value, and 78% of that value comes from beyond year five.
Leak Score 0/100 on 3 of 12 signals
Discounting its cash flows at 7.3% (average of 3 methods) values the shares at $21.64; the price of $19.64 is 9% below that value, and 83% of that value comes from beyond year five.
Leak Score 0/100 on 2 of 12 signals
| Metric | CELH | PRMB |
|---|---|---|
| Verdict | Slightly overvalued | Slightly undervalued |
| Price | $29.39 | $19.64 |
| Intrinsic value | $27.65 | $21.64 |
| Margin of safety | -6% | +9% |
| Leak Score | 0/100 (3/12) | 0/100 (2/12) |
| Market cap | $7.4B | $7.1B |
| Revenue growth, 5 years | 80.7% | 27.8% |
| Operating margin | 19.2% | 10.4% |
| Net margin | 2.0% | 1.5% |
| Return on equity | 7.5% | 3.6% |
| Debt to equity | 2.03 | 1.91 |
| P/E | 127.1x | 71.8x |
| Forward P/E | 16.9x | 13.2x |
| P/B | 6.2x | 2.4x |
| Dividend yield | — | 2.4% |