Clorox Co (CLX)

NYSE · Consumer Defensive · Household & Personal Products · USA

Clorox Co is a large cap company (market value between $10 billion and $200 billion) in the Household & Personal Products industry.

Clorox Co manufactures and markets consumer and professional cleaning, household, food, and personal care products sold globally through mass retailers, e-commerce, and distributors. Its portfolio includes Clorox bleach, Pine-Sol cleaners, Glad bags, Fresh Step cat litter, Hidden Valley food products, Brita water filters, and Burt's Bees personal care items, along with professional brands CloroxPro and Clorox Healthcare.

From its FY2025 annual report (Form 10-K)

Intrinsic value, DCF valuation, financial health and value investing analysis for the Clorox Co stock.

Our verdict on CLX

Overvalued: intrinsic value $61.52 per share, market price $85.56, margin of safety -39.1% (as of 2026-10-19).

Discounting its cash flows at 7.6% (average of 3 methods) values the shares at $61.52; the price of $85.56 is 39% above that value, and 80% of that value comes from beyond year five.

Leak Score: 38/100 on 10 of 12 signals (On Watch).

ETFs with the most weight in CLX

17 more funds hold it; the full list is part of the paid plan.

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Is CLX undervalued or overvalued?

CLX is overvalued (as of the 2026-10-19 close). Discounting its cash flows at 7.6% (average of 3 methods) values the shares at $61.52; the price of $85.56 is 39% above that value, and 80% of that value comes from beyond year five.

What is the intrinsic value of CLX?

$61.52 per share (as of the 2026-10-19 close), against a market price of $85.56. That is a margin of safety of -39.1%. The value is the average of the valuation methods that apply to this company, recomputed every night after the US close.

What is Clorox Co's Leak Score?

38 out of 100, which we rate "On Watch", on 10 of 12 value investing signals.