Clorox Co (CLX) valuation

CLX: overvalued.

Figures as of the 2026-09-22 close.

How is CLX's intrinsic value calculated?

Discounting its cash flows at 7.4% (average of 3 methods) values the shares at $46.51; the price of $87.15 is 87% above that value, and 81% of that value comes from beyond year five. The value is recomputed every night after the US close, from the company's own filings with the SEC and the day's closing price.

Is CLX in the buy zone?

We call it the buy zone when the price is at least 20% below our estimate of intrinsic value. CLX trades at $87.15 against a value of $46.51, a margin of safety of -87.4%: it is not in the buy zone. A margin of safety is room for our estimate to be wrong, not a forecast.

At what price would CLX be in the buy zone?

At $37.21 or lower, which is 20% below our estimate of $46.51. That is 57% under today's price of $87.15, if our estimate does not change. It will: it moves with every annual report.