NASD · Consumer Cyclical · Travel Services · USA
Booking Holdings Inc is a large cap company (market value between $10 billion and $200 billion) in the Travel Services industry.
Booking Holdings operates five consumer-facing travel brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable. The company provides online reservation services for accommodations, flights, ground transportation, activities, and restaurants, connecting travelers with travel service providers worldwide. It generates revenues from merchant commissions, agency fees, and advertising services across its platforms.
From its FY2025 annual report (Form 10-K)
Intrinsic value, DCF valuation, financial health and value investing analysis for the Booking Holdings Inc stock.
Undervalued: intrinsic value $265.17 per share, market price $162.60, margin of safety 38.7% (as of 2026-10-19).
Discounting its cash flows at 9.9% (average of 3 methods) values the shares at $265.17; the price of $162.60 is 39% below that value, and 75% of that value comes from beyond year five.
Leak Score: 92/100 on 10 of 12 signals (Major Leak).
17 more funds hold it; the full list is part of the paid plan.
BKNG is undervalued (as of the 2026-10-19 close). Discounting its cash flows at 9.9% (average of 3 methods) values the shares at $265.17; the price of $162.60 is 39% below that value, and 75% of that value comes from beyond year five.
$265.17 per share (as of the 2026-10-19 close), against a market price of $162.60. That is a margin of safety of 38.7%. The value is the average of the valuation methods that apply to this company, recomputed every night after the US close.
The price asks for less growth than the company has already delivered. Repeating its past would be enough. Yearly sales growth the price needs: 6.6%. Yearly sales growth it has sustained: 25.0%.
92 out of 100, which we rate "Major Leak", on 10 of 12 value investing signals.