Booking Holdings Inc vs Norwegian Cruise Line Holdings Ltd

Booking Holdings Inc (BKNG) is undervalued and Norwegian Cruise Line Holdings Ltd (NCLH) is undervalued.

Against our estimates of intrinsic value, NCLH trades at the wider discount: a margin of safety of +71%, against +39% for BKNG.

Values as of the 22 Sept 2026 close.

Booking Holdings Inc (BKNG)

Discounting its cash flows at 9.8% (average of 3 methods) values the shares at $268.01; the price of $164.22 is 39% below that value, and 75% of that value comes from beyond year five.

Leak Score 97/100 on 8 of 12 signals

Norwegian Cruise Line Holdings Ltd (NCLH)

Discounting its cash flows at 7.7% (average of 3 methods) values the shares at $48.28; the price of $14.22 is 71% below that value, and 82% of that value comes from beyond year five.

Leak Score 41/100 on 3 of 12 signals

MetricBKNGNCLH
VerdictUndervaluedUndervalued
Price$164.22$14.22
Intrinsic value$268.01$48.28
Margin of safety+39%+71%
Leak Score97/100 (8/12)41/100 (3/12)
Market cap$123.4B$6.5B
Revenue growth, 5 years31.7%50.3%
Operating margin35.2%15.8%
Net margin25.5%7.5%
Return on equity36.7%
Debt to equity6.21
P/E18.2x9.0x
Forward P/E13.3x8.4x
P/B2.5x
Dividend yield0.9%

All stocks in Travel Services