Simply Good Foods Co (SMPL)

NASD · Consumer Defensive · Packaged Foods · USA

Simply Good Foods Co is a small cap company (market value between $300 million and $2 billion) in the Packaged Foods industry.

Simply Good Foods Company manufactures nutritious snacking products sold under the Quest, Atkins, and OWYN brands. The company produces protein bars, ready-to-drink shakes, protein snacks, and confections targeting consumers who want protein-rich foods low in carbohydrates and sugar. Distribution occurs across North America through grocery, mass merchandise, club, e-commerce, convenience, and specialty retail channels.

From its FY2025 annual report (Form 10-K)

Intrinsic value, DCF valuation, financial health and value investing analysis for the Simply Good Foods Co stock.

Our verdict on SMPL

Undervalued: intrinsic value $18.45 per share, market price $11.25, margin of safety 39.0% (as of 2026-10-30).

Its through-the-cycle earnings (13.0% median margin), capitalised at 7.2% with no growth, values the shares at $18.45; the price of $11.25 is 39% below that value.

Leak Score: 61/100 on 10 of 12 signals (Faint Leak).

ETFs with the most weight in SMPL

17 more funds hold it; the full list is part of the paid plan.

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Peers in Packaged Foods

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Cheaper than SMPL in Packaged Foods

6 more in this industry show a wider margin of safety.

Is SMPL undervalued or overvalued?

SMPL is undervalued (as of the 2026-10-30 close). Its through-the-cycle earnings (13.0% median margin), capitalised at 7.2% with no growth, values the shares at $18.45; the price of $11.25 is 39% below that value.

What is the intrinsic value of SMPL?

$18.45 per share (as of the 2026-10-30 close), against a market price of $11.25. That is a margin of safety of 39.0%. The value is the average of the valuation methods that apply to this company, recomputed every night after the US close.

What is Simply Good Foods Co's Leak Score?

61 out of 100, which we rate "Faint Leak", on 10 of 12 value investing signals.