Wayfair Inc (W) valuation

W: overvalued.

Figures as of the 2026-09-22 close.

How is W's intrinsic value calculated?

Discounting its cash flows at 8.9% values the shares at $7.25; the price of $107.35 is 1381% above that value. The value is recomputed every night after the US close, from the company's own filings with the SEC and the day's closing price.

Is W in the buy zone?

We call it the buy zone when the price is at least 20% below our estimate of intrinsic value. W trades at $107.35 against a value of $7.25, a margin of safety of -1381.0%: it is not in the buy zone. A margin of safety is room for our estimate to be wrong, not a forecast.

At what price would W be in the buy zone?

At $5.80 or lower, which is 20% below our estimate of $7.25. That is 95% under today's price of $107.35, if our estimate does not change. It will: it moves with every annual report.