NASD · Consumer Cyclical · Footwear & Accessories · USA
Rocky Brands Inc is a small cap company (market value between $300 million and $2 billion) in the Footwear & Accessories industry.
Rocky Brands creates and sells premium footwear and apparel across a portfolio of eight brands targeting customers in work, outdoor, western, military, and duty sectors. The company operates through wholesale distribution channels, direct-to-consumer e-commerce platforms, and physical retail locations serving markets throughout North America and select international regions.
From its FY2025 annual report (Form 10-K)
Intrinsic value, DCF valuation, financial health and value investing analysis for the Rocky Brands Inc stock.
Slightly undervalued: intrinsic value $55.19 per share, market price $49.27, margin of safety 10.7% (as of 2026-10-30).
Discounting its cash flows at 12.7% (average of 3 methods) values the shares at $55.19; the price of $49.27 is 11% below that value, and 65% of that value comes from beyond year five.
Leak Score: 52/100 on 12 of 12 signals (Weak Signal).
17 more funds hold it; the full list is part of the paid plan.
All 13 Footwear & Accessories stocks
RCKY is slightly undervalued (as of the 2026-10-30 close). Discounting its cash flows at 12.7% (average of 3 methods) values the shares at $55.19; the price of $49.27 is 11% below that value, and 65% of that value comes from beyond year five.
$55.19 per share (as of the 2026-10-30 close), against a market price of $49.27. That is a margin of safety of 10.7%. The value is the average of the valuation methods that apply to this company, recomputed every night after the US close.
52 out of 100, which we rate "Weak Signal", on 12 of 12 value investing signals.