Trade Desk Inc (TTD) is undervalued and WPP Plc ADR (WPP) is undervalued.
Against our estimates of intrinsic value, WPP trades at the wider discount: a margin of safety of +66%, against +48% for TTD.
Values as of the 22 Sept 2026 close.
Discounting its cash flows at 9.6% (average of 3 methods) values the shares at $25.41; the price of $13.18 is 48% below that value, and 75% of that value comes from beyond year five.
Leak Score 100/100 on 3 of 12 signals
Discounting its cash flows at 6.9% (average of 2 methods) values the shares at $76.15; the price of $25.71 is 66% below that value, and 83% of that value comes from beyond year five.
Leak Score 56/100 on 2 of 12 signals
| Metric | TTD | WPP |
|---|---|---|
| Verdict | Undervalued | Undervalued |
| Price | $13.18 | $25.71 |
| Intrinsic value | $25.41 | $76.15 |
| Margin of safety | +48% | +66% |
| Leak Score | 100/100 (3/12) | 56/100 (2/12) |
| Market cap | $6.2B | $5.5B |
| Revenue growth, 5 years | 28.2% | 3.0% |
| Operating margin | 19.6% | 9.4% |
| Net margin | 13.6% | -1.8% |
| Return on equity | 15.4% | -8.3% |
| Debt to equity | 0.17 | 2.76 |
| P/E | 15.6x | — |
| Forward P/E | 53.0x | 6.8x |
| P/B | 2.4x | 1.6x |
| Dividend yield | — | 3.8% |