Synchrony Financial (SYF) is undervalued and Visa Inc (V) is overvalued.
Against our estimates of intrinsic value, SYF trades at the wider discount: a margin of safety of +34%, against -45% for V.
Values as of the 22 Sept 2026 close.
Book value at 2.18x, the multiple a 20.8% return on equity justifies, blended with earnings, values the shares at $109.41; the price of $72.67 is 34% below that value.
Leak Score 80/100 on 7 of 12 signals
Discounting its cash flows at 9.0% (average of 3 methods) values the shares at $249.15; the price of $362.04 is 45% above that value, and 76% of that value comes from beyond year five.
Leak Score 59/100 on 9 of 12 signals
| Metric | SYF | V |
|---|---|---|
| Verdict | Undervalued | Overvalued |
| Price | $72.67 | $362.04 |
| Intrinsic value | $109.41 | $249.15 |
| Margin of safety | +34% | -45% |
| Leak Score | 80/100 (7/12) | 59/100 (9/12) |
| Market cap | $23.6B | $675.9B |
| Revenue growth, 5 years | 8.3% | 12.9% |
| Operating margin | 28.5% | 67.0% |
| Net margin | 18.1% | 50.4% |
| Return on equity | 20.8% | 60.7% |
| Debt to equity | 0.97 | 0.68 |
| P/E | 7.5x | 31.1x |
| Forward P/E | 7.0x | 24.1x |
| P/B | 1.6x | 19.5x |
| Dividend yield | 1.8% | 0.8% |