SoFi Technologies Inc vs Synchrony Financial

SoFi Technologies Inc (SOFI) is undervalued and Synchrony Financial (SYF) is undervalued.

Against our estimates of intrinsic value, SOFI trades at the wider discount: a margin of safety of +40%, against +34% for SYF.

Values as of the 22 Sept 2026 close.

SoFi Technologies Inc (SOFI)

Discounting its cash flows at 14.1% (average of 3 methods) values the shares at $28.62; the price of $17.16 is 40% below that value, and 63% of that value comes from beyond year five.

Leak Score 50/100 on 9 of 12 signals

Synchrony Financial (SYF)

Book value at 2.18x, the multiple a 20.8% return on equity justifies, blended with earnings, values the shares at $109.41; the price of $72.67 is 34% below that value.

Leak Score 80/100 on 7 of 12 signals

MetricSOFISYF
VerdictUndervaluedUndervalued
Price$17.16$72.67
Intrinsic value$28.62$109.41
Margin of safety+40%+34%
Leak Score50/100 (9/12)80/100 (7/12)
Market cap$22.2B$23.6B
Revenue growth, 5 years44.7%8.3%
Operating margin15.3%28.5%
Net margin11.4%18.1%
Return on equity7.1%20.8%
Debt to equity0.310.97
P/E36.2x7.5x
Forward P/E20.9x7.0x
P/B2.0x1.6x
Dividend yield1.8%

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