RLX Technology Inc ADR vs Turning Point Brands Inc

RLX Technology Inc ADR (RLX) is slightly undervalued and Turning Point Brands Inc (TPB) is overvalued.

Against our estimates of intrinsic value, RLX trades at the wider discount: a margin of safety of +5%, against -61% for TPB.

Values as of the 22 Sept 2026 close.

RLX Technology Inc ADR (RLX)

Discounting its cash flows at 10.3% (average of 3 methods) values the shares at $1.85; the price of $1.75 is 5% below that value, and 71% of that value comes from beyond year five.

Leak Score 0/100 on 2 of 12 signals

Turning Point Brands Inc (TPB)

Discounting its cash flows at 8.9% (average of 3 methods) values the shares at $37.33; the price of $60.28 is 61% above that value, and 75% of that value comes from beyond year five.

Leak Score 49/100 on 10 of 12 signals

MetricRLXTPB
VerdictSlightly undervaluedOvervalued
Price$1.75$60.28
Intrinsic value$1.85$37.33
Margin of safety+5%-61%
Leak Score0/100 (2/12)49/100 (10/12)
Market cap$1.6B$1.2B
Revenue growth, 5 years-1.9%2.7%
Operating margin13.1%16.9%
Net margin21.9%8.8%
Return on equity6.2%13.7%
Debt to equity0.020.72
P/E16.0x25.9x
Forward P/E11.4x31.1x
P/B0.9x2.8x
Dividend yield7.4%0.5%

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