Netflix Inc vs Roku Inc

Netflix Inc (NFLX) is overvalued and Roku Inc (ROKU) is overvalued.

Both trade above our estimate of their intrinsic value. NFLX is the closer of the two: -24%, against -111% for ROKU.

Values as of the 19 Oct 2026 close.

Netflix Inc (NFLX)

Discounting its cash flows at 11.8% (average of 3 methods) values the shares at $56.44; the price of $69.85 is 24% above that value, and 68% of that value comes from beyond year five.

Leak Score 62/100 on 12 of 12 signals

Roku Inc (ROKU)

A 1.7x revenue multiple, discounted for its losses, values the shares at $73.75; the price of $155.54 is 111% above that value.

Leak Score 43/100 on 11 of 12 signals

MetricNFLXROKU
VerdictOvervaluedOvervalued
Price$69.85$155.54
Intrinsic value$56.44$73.75
Margin of safety-24%-111%
Leak Score62/100 (12/12)43/100 (11/12)
Market cap$290.9B$23.1B
Revenue growth, 5 years12.6%21.6%
Operating margin30.3%5.3%
Net margin28.0%6.8%
Return on equity49.5%13.1%
Debt to equity0.550.17
P/E22.0x66.5x
Forward P/E18.4x39.5x
P/B9.7x8.2x

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