Lithia Motors Inc vs Rush Enterprises Inc

Lithia Motors Inc (LAD) is undervalued and Rush Enterprises Inc (RUSHA) is overvalued.

Against our estimates of intrinsic value, LAD trades at the wider discount: a margin of safety of +67%, against -45% for RUSHA.

Values as of the 22 Sept 2026 close.

Lithia Motors Inc (LAD)

Discounting its cash flows at 6.9% (average of 2 methods) values the shares at $940.77; the price of $312.32 is 67% below that value, and 84% of that value comes from beyond year five.

Leak Score 41/100 on 3 of 12 signals

Rush Enterprises Inc (RUSHA)

Discounting its cash flows at 8.8% (average of 3 methods) values the shares at $33.28; the price of $48.27 is 45% above that value, and 77% of that value comes from beyond year five.

Leak Score 43/100 on 3 of 12 signals

MetricLADRUSHA
VerdictUndervaluedOvervalued
Price$312.32$48.27
Intrinsic value$940.77$33.28
Margin of safety+67%-45%
Leak Score41/100 (3/12)43/100 (3/12)
Market cap$6.9B$5.8B
Revenue growth, 5 years23.4%9.4%
Operating margin3.8%5.1%
Net margin1.9%3.7%
Return on equity10.7%11.8%
Debt to equity2.590.64
P/E10.3x21.9x
Forward P/E7.3x15.8x
P/B1.1x2.4x
Dividend yield0.7%1.1%

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