Kenvue Inc vs Procter & Gamble Co

Kenvue Inc (KVUE) is overvalued and Procter & Gamble Co (PG) is overvalued.

Both trade above our estimate of their intrinsic value. KVUE is the closer of the two: -30%, against -42% for PG.

Values as of the 22 Sept 2026 close.

Kenvue Inc (KVUE)

Discounting its cash flows at 7.4% (average of 3 methods) values the shares at $13.69; the price of $17.86 is 30% above that value, and 81% of that value comes from beyond year five.

Leak Score 29/100 on 5 of 12 signals

Procter & Gamble Co (PG)

Discounting its cash flows at 7.6% (average of 3 methods) values the shares at $104.12; the price of $148.22 is 42% above that value, and 81% of that value comes from beyond year five.

Leak Score 60/100 on 10 of 12 signals

MetricKVUEPG
VerdictOvervaluedOvervalued
Price$17.86$148.22
Intrinsic value$13.69$104.12
Margin of safety-30%-42%
Leak Score29/100 (5/12)60/100 (10/12)
Market cap$34.3B$344.3B
Revenue growth, 5 years0.9%2.7%
Operating margin19.2%23.9%
Net margin10.8%18.1%
Return on equity15.6%30.3%
Debt to equity0.820.65
P/E20.7x22.4x
Forward P/E14.3x20.1x
P/B3.3x6.5x
Dividend yield4.7%3.0%

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