Jackson Financial Inc (JXN) is overvalued and Prudential plc ADR (PUK) is undervalued.
Against our estimates of intrinsic value, PUK trades at the wider discount: a margin of safety of +35%, against -227% for JXN.
Values as of the 22 Sept 2026 close.
Book value at 0.50x, the multiple a 1.0% return on equity justifies, blended with earnings, values the shares at $39.68; the price of $129.57 is 227% above that value.
Leak Score 0/100 on 3 of 12 signals
Book value at 2.50x, the multiple a 19.2% return on equity justifies, blended with earnings, values the shares at $39.78; the price of $25.85 is 35% below that value.
Leak Score 100/100 on 3 of 12 signals
| Metric | JXN | PUK |
|---|---|---|
| Verdict | Overvalued | Undervalued |
| Price | $129.57 | $25.85 |
| Intrinsic value | $39.68 | $39.78 |
| Margin of safety | -227% | +35% |
| Leak Score | 0/100 (3/12) | 100/100 (3/12) |
| Market cap | $8.8B | $31.9B |
| Revenue growth, 5 years | 15.8% | -5.3% |
| Operating margin | 1.3% | 9.3% |
| Net margin | 0.9% | 12.1% |
| Return on equity | 1.0% | 19.2% |
| Debt to equity | 0.28 | 0.30 |
| P/E | 178.0x | 9.1x |
| Forward P/E | 4.1x | 9.1x |
| P/B | 0.9x | 1.6x |
| Dividend yield | 2.8% | 2.4% |