Herc Holdings Inc vs United Rentals Inc

Herc Holdings Inc (HRI) is overvalued and United Rentals Inc (URI) is slightly overvalued.

Both trade above our estimate of their intrinsic value. URI is the closer of the two: -19%, against -68% for HRI.

Values as of the 22 Sept 2026 close.

Herc Holdings Inc (HRI)

Discounting its cash flows at 8.1% (average of 3 methods) values the shares at $85.55; the price of $144.07 is 68% above that value, and 80% of that value comes from beyond year five.

Leak Score 0/100 on 2 of 12 signals

United Rentals Inc (URI)

Discounting its cash flows at 11.6% (average of 3 methods) values the shares at $879.95; the price of $1043.04 is 19% above that value, and 68% of that value comes from beyond year five.

Leak Score 58/100 on 10 of 12 signals

MetricHRIURI
VerdictOvervaluedSlightly overvalued
Price$144.07$1043.04
Intrinsic value$85.55$879.95
Margin of safety-68%-19%
Leak Score0/100 (2/12)58/100 (10/12)
Market cap$4.8B$64.9B
Revenue growth, 5 years19.7%13.6%
Operating margin13.1%25.2%
Net margin1.0%15.7%
Return on equity2.6%28.9%
Debt to equity5.061.67
P/E98.1x25.1x
Forward P/E13.1x18.2x
P/B2.5x7.0x
Dividend yield2.0%0.8%

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