Alphabet Inc vs Spotify Technology SA

Alphabet Inc (GOOGL) is slightly undervalued and Spotify Technology SA (SPOT) is overvalued.

Against our estimates of intrinsic value, GOOGL trades at the wider discount: a margin of safety of +9%, against -71% for SPOT.

Values as of the 22 Sept 2026 close.

Alphabet Inc (GOOGL)

A 10.6x revenue multiple, adjusted for growth and margin, values the shares at $386.09; the price of $351.16 is 9% below that value.

Leak Score 58/100 on 10 of 12 signals

Spotify Technology SA (SPOT)

Discounting its cash flows at 12.1% (average of 3 methods) values the shares at $292.81; the price of $501.30 is 71% above that value, and 67% of that value comes from beyond year five.

Leak Score 59/100 on 3 of 12 signals

MetricGOOGLSPOT
VerdictSlightly undervaluedOvervalued
Price$351.16$501.30
Intrinsic value$386.09$292.81
Margin of safety+9%-71%
Leak Score58/100 (10/12)59/100 (3/12)
Market cap$4.27T$103.2B
Revenue growth, 5 years17.2%16.6%
Operating margin34.0%14.6%
Net margin54.7%18.4%
Return on equity48.7%44.9%
Debt to equity0.180.06
P/E17.6x31.2x
Forward P/E23.2x28.5x
P/B6.9x10.8x
Dividend yield0.2%

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