Alphabet Inc vs Snap Inc

Alphabet Inc (GOOG) is slightly undervalued and Snap Inc (SNAP) is overvalued.

Against our estimates of intrinsic value, GOOG trades at the wider discount: a margin of safety of +11%, against -200% for SNAP.

Values as of the 19 Oct 2026 close.

Alphabet Inc (GOOG)

A 10.6x revenue multiple, adjusted for growth and margin, values the shares at $384.08; the price of $340.16 is 11% below that value.

Leak Score 63/100 on 12 of 12 signals

Snap Inc (SNAP)

A 1.0x revenue multiple, discounted for its losses, values the shares at $2.09; the price of $6.27 is 200% above that value.

Leak Score 34/100 on 10 of 12 signals

MetricGOOGSNAP
VerdictSlightly undervaluedOvervalued
Price$340.16$6.27
Intrinsic value$384.08$2.09
Margin of safety+11%-200%
Leak Score63/100 (12/12)34/100 (10/12)
Market cap$4.16T$10.6B
Revenue growth, 5 years17.2%18.8%
Operating margin34.0%-5.1%
Net margin54.7%-4.9%
Return on equity48.7%-15.6%
Debt to equity0.182.19
P/E17.1x—
Forward P/E22.3x41.9x
P/B6.7x5.5x
Dividend yield0.2%—

All stocks in Internet Content & Information