DraftKings Inc vs Super Group (SGHC) Limited

DraftKings Inc (DKNG) is overvalued and Super Group (SGHC) Limited (SGHC) is undervalued.

Against our estimates of intrinsic value, SGHC trades at the wider discount: a margin of safety of +28%, against -239% for DKNG.

Values as of the 22 Sept 2026 close.

DraftKings Inc (DKNG)

A 1.1x revenue multiple, discounted for its losses, values the shares at $6.44; the price of $21.80 is 239% above that value.

Leak Score 24/100 on 4 of 12 signals

Super Group (SGHC) Limited (SGHC)

Discounting its cash flows at 10.2% (average of 3 methods) values the shares at $17.12; the price of $12.35 is 28% below that value, and 73% of that value comes from beyond year five.

Leak Score 100/100 on 3 of 12 signals

MetricDKNGSGHC
VerdictOvervaluedUndervalued
Price$21.80$12.35
Intrinsic value$6.44$17.12
Margin of safety-239%+28%
Leak Score24/100 (4/12)100/100 (3/12)
Market cap$19.4B$6.3B
Revenue growth, 5 years58.0%16.6%
Operating margin-2.8%21.3%
Net margin-2.7%15.2%
Return on equity-21.1%49.4%
Debt to equity3.360.13
P/E17.0x
Forward P/E25.1x12.6x
P/B19.0x7.5x
Dividend yield1.6%

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