Colgate-Palmolive Co (CL) is overvalued and Procter & Gamble Co (PG) is overvalued.
Both trade above our estimate of their intrinsic value. PG is the closer of the two: -42%, against -64% for CL.
Values as of the 22 Sept 2026 close.
Discounting its cash flows at 7.4% (average of 3 methods) values the shares at $53.05; the price of $87.05 is 64% above that value, and 81% of that value comes from beyond year five.
Leak Score 55/100 on 10 of 12 signals
Discounting its cash flows at 7.6% (average of 3 methods) values the shares at $104.12; the price of $148.22 is 42% above that value, and 81% of that value comes from beyond year five.
Leak Score 60/100 on 10 of 12 signals
| Metric | CL | PG |
|---|---|---|
| Verdict | Overvalued | Overvalued |
| Price | $87.05 | $148.22 |
| Intrinsic value | $53.05 | $104.12 |
| Margin of safety | -64% | -42% |
| Leak Score | 55/100 (10/12) | 60/100 (10/12) |
| Market cap | $69.4B | $344.3B |
| Revenue growth, 5 years | 4.3% | 2.7% |
| Operating margin | 21.8% | 23.9% |
| Net margin | 9.7% | 18.1% |
| Return on equity | 434.3% | 30.3% |
| Debt to equity | 33.29 | 0.65 |
| P/E | 34.4x | 22.4x |
| Forward P/E | 21.2x | 20.1x |
| P/B | 294.0x | 6.5x |
| Dividend yield | 2.4% | 3.0% |