Birkenstock Holding Plc vs On Holding AG

Birkenstock Holding Plc (BIRK) is undervalued and On Holding AG (ONON) is slightly undervalued.

Against our estimates of intrinsic value, BIRK trades at the wider discount: a margin of safety of +44%, against +14% for ONON.

Values as of the 22 Sept 2026 close.

Birkenstock Holding Plc (BIRK)

Discounting its cash flows at 9.4% (average of 3 methods) values the shares at $56.39; the price of $31.68 is 44% below that value, and 76% of that value comes from beyond year five.

Leak Score 68/100 on 3 of 12 signals

On Holding AG (ONON)

Discounting its cash flows at 13.2% (average of 3 methods) values the shares at $34.31; the price of $29.39 is 14% below that value, and 65% of that value comes from beyond year five.

Leak Score 81/100 on 3 of 12 signals

MetricBIRKONON
VerdictUndervaluedSlightly undervalued
Price$31.68$29.39
Intrinsic value$56.39$34.31
Margin of safety+44%+14%
Leak Score68/100 (3/12)81/100 (3/12)
Market cap$5.6B$9.7B
Revenue growth, 5 years19.1%51.6%
Operating margin24.5%13.8%
Net margin14.8%12.3%
Return on equity12.4%24.2%
Debt to equity0.690.32
P/E14.8x19.7x
Forward P/E11.2x14.6x
P/B1.8x4.2x

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