Baidu Inc ADR (BIDU) is slightly undervalued and Snap Inc (SNAP) is overvalued.
Against our estimates of intrinsic value, BIDU trades at the wider discount: a margin of safety of +11%, against -206% for SNAP.
Values as of the 20 Oct 2026 close.
Its through-the-cycle earnings (14.7% median margin), capitalised at 7.8% with no growth, values the shares at $89.94; the price of $80.50 is 11% below that value.
Leak Score 39/100 on 9 of 12 signals
A 1.0x revenue multiple, discounted for its losses, values the shares at $2.09; the price of $6.38 is 206% above that value.
Leak Score 34/100 on 10 of 12 signals
| Metric | BIDU | SNAP |
|---|---|---|
| Verdict | Slightly undervalued | Overvalued |
| Price | $80.50 | $6.38 |
| Intrinsic value | $89.94 | $2.09 |
| Margin of safety | +11% | -206% |
| Leak Score | 39/100 (9/12) | 34/100 (10/12) |
| Market cap | $22.2B | $10.8B |
| Revenue growth, 5 years | 3.0% | 18.8% |
| Operating margin | 7.0% | -5.1% |
| Net margin | -3.4% | -4.9% |
| Return on equity | -1.6% | -15.6% |
| Debt to equity | 0.42 | 2.19 |
| Forward P/E | 11.5x | 42.6x |
| P/B | 0.7x | 5.6x |
| Dividend yield | 2.2% | — |