Barrett Business Services Inc vs Kelly Services Inc

Barrett Business Services Inc (BBSI) is fairly valued and Kelly Services Inc (KELYA) is overvalued.

Against our estimates of intrinsic value, BBSI trades at the wider discount: a margin of safety of +4%, against -163% for KELYA.

Values as of the 22 Sept 2026 close.

Barrett Business Services Inc (BBSI)

Discounting its cash flows at 9.6% (average of 3 methods) values the shares at $34.76; the price of $33.26 is 4% below that value, and 74% of that value comes from beyond year five.

Leak Score 55/100 on 9 of 12 signals

Kelly Services Inc (KELYA)

Its through-the-cycle earnings (0.7% median margin), capitalised at 9.0% with no growth, values the shares at $6.34; the price of $16.66 is 163% above that value.

Leak Score 24/100 on 6 of 12 signals

MetricBBSIKELYA
VerdictFairly valuedOvervalued
Price$33.26$16.66
Intrinsic value$34.76$6.34
Margin of safety+4%-163%
Leak Score55/100 (9/12)24/100 (6/12)
Market cap$806M$599M
Revenue growth, 5 years7.1%-1.2%
Operating margin4.1%0.8%
Net margin2.8%-6.7%
Return on equity16.3%-24.4%
Debt to equity0.120.13
P/E24.6x
Forward P/E16.6x9.2x
P/B3.9x0.6x
Dividend yield1.0%1.8%

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