Applovin Corp vs WPP Plc ADR

Applovin Corp (APP) is overvalued and WPP Plc ADR (WPP) is undervalued.

Against our estimates of intrinsic value, WPP trades at the wider discount: a margin of safety of +66%, against -51% for APP.

Values as of the 22 Sept 2026 close.

Applovin Corp (APP)

Discounting its cash flows at 15.2% (average of 3 methods) values the shares at $217.75; the price of $328.73 is 51% above that value, and 59% of that value comes from beyond year five.

Leak Score 56/100 on 8 of 12 signals

WPP Plc ADR (WPP)

Discounting its cash flows at 6.9% (average of 2 methods) values the shares at $76.15; the price of $25.71 is 66% below that value, and 83% of that value comes from beyond year five.

Leak Score 56/100 on 2 of 12 signals

MetricAPPWPP
VerdictOvervaluedUndervalued
Price$328.73$25.71
Intrinsic value$217.75$76.15
Margin of safety-51%+66%
Leak Score56/100 (8/12)56/100 (2/12)
Market cap$110.0B$5.5B
Revenue growth, 5 years30.4%3.0%
Operating margin77.7%9.4%
Net margin64.6%-1.8%
Return on equity203.7%-8.3%
Debt to equity1.112.76
P/E25.3x
Forward P/E16.4x6.8x
P/B34.9x1.6x
Dividend yield3.8%

All stocks in Advertising Agencies