Amazon.com Inc vs EBay Inc

Amazon.com Inc (AMZN) is slightly undervalued and EBay Inc (EBAY) is overvalued.

Against our estimates of intrinsic value, AMZN trades at the wider discount: a margin of safety of +7%, against -78% for EBAY.

Values as of the 22 Sept 2026 close.

Amazon.com Inc (AMZN)

Discounting its cash flows at 11.9% (average of 3 methods) values the shares at $273.73; the price of $254.98 is 7% below that value, and 68% of that value comes from beyond year five.

Leak Score 46/100 on 10 of 12 signals

EBay Inc (EBAY)

Discounting its cash flows at 10.8% (average of 3 methods) values the shares at $61.38; the price of $109.28 is 78% above that value, and 70% of that value comes from beyond year five.

Leak Score 41/100 on 9 of 12 signals

MetricAMZNEBAY
VerdictSlightly undervaluedOvervalued
Price$254.98$109.28
Intrinsic value$273.73$61.38
Margin of safety+7%-78%
Leak Score46/100 (10/12)41/100 (9/12)
Market cap$2.75T$48.6B
Revenue growth, 5 years13.2%4.6%
Operating margin12.7%21.4%
Net margin17.4%18.4%
Return on equity30.6%46.4%
Debt to equity0.441.53
P/E20.5x22.6x
Forward P/E24.0x16.2x
P/B5.0x10.4x
Dividend yield1.1%

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