Affirm Holdings Inc vs SoFi Technologies Inc

Affirm Holdings Inc (AFRM) is fairly valued and SoFi Technologies Inc (SOFI) is undervalued.

Against our estimates of intrinsic value, SOFI trades at the wider discount: a margin of safety of +40%, against -3% for AFRM.

Values as of the 22 Sept 2026 close.

Affirm Holdings Inc (AFRM)

Discounting its cash flows at 9.2% (average of 3 methods) values the shares at $69.53; the price of $71.77 is 3% above that value, and 77% of that value comes from beyond year five.

Leak Score 37/100 on 8 of 12 signals

SoFi Technologies Inc (SOFI)

Discounting its cash flows at 14.1% (average of 3 methods) values the shares at $28.62; the price of $17.16 is 40% below that value, and 63% of that value comes from beyond year five.

Leak Score 50/100 on 9 of 12 signals

MetricAFRMSOFI
VerdictFairly valuedUndervalued
Price$71.77$17.16
Intrinsic value$69.53$28.62
Margin of safety-3%+40%
Leak Score37/100 (8/12)50/100 (9/12)
Market cap$24.2B$22.2B
Revenue growth, 5 years44.6%44.7%
Operating margin22.1%15.3%
Net margin48.9%11.4%
Return on equity45.1%7.1%
Debt to equity1.790.31
P/E13.0x36.2x
Forward P/E24.8x20.9x
P/B4.4x2.0x

All stocks in Credit Services