Affirm Holdings Inc vs American Express Co

Affirm Holdings Inc (AFRM) is fairly valued and American Express Co (AXP) is overvalued.

Both trade above our estimate of their intrinsic value. AFRM is the closer of the two: -3%, against -88% for AXP.

Values as of the 22 Sept 2026 close.

Affirm Holdings Inc (AFRM)

Discounting its cash flows at 9.2% (average of 3 methods) values the shares at $69.53; the price of $71.77 is 3% above that value, and 77% of that value comes from beyond year five.

Leak Score 37/100 on 8 of 12 signals

American Express Co (AXP)

Book value at 2.50x, the multiple a 34.1% return on equity justifies, blended with earnings, values the shares at $162.37; the price of $305.07 is 88% above that value.

Leak Score 75/100 on 10 of 12 signals

MetricAFRMAXP
VerdictFairly valuedOvervalued
Price$71.77$305.07
Intrinsic value$69.53$162.37
Margin of safety-3%-88%
Leak Score37/100 (8/12)75/100 (10/12)
Market cap$24.2B$206.0B
Revenue growth, 5 years44.6%16.1%
Operating margin22.1%20.9%
Net margin48.9%13.4%
Return on equity45.1%34.1%
Debt to equity1.791.72
P/E13.0x18.5x
Forward P/E24.8x15.1x
P/B4.4x6.0x
Dividend yield1.3%

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