ADT Inc vs Brady Corp

ADT Inc (ADT) is undervalued and Brady Corp (BRC) is fairly valued.

Against our estimates of intrinsic value, ADT trades at the wider discount: a margin of safety of +52%, against +3% for BRC.

Values as of the 22 Sept 2026 close.

ADT Inc (ADT)

Discounting its cash flows at 7.2% (average of 3 methods) values the shares at $13.73; the price of $6.54 is 52% below that value, and 82% of that value comes from beyond year five.

Leak Score 54/100 on 3 of 12 signals

Brady Corp (BRC)

Discounting its cash flows at 8.5% (average of 3 methods) values the shares at $85.65; the price of $83.39 is 3% below that value, and 78% of that value comes from beyond year five.

Leak Score 59/100 on 3 of 12 signals

MetricADTBRC
VerdictUndervaluedFairly valued
Price$6.54$83.39
Intrinsic value$13.73$85.65
Margin of safety+52%+3%
Leak Score54/100 (3/12)59/100 (3/12)
Market cap$4.8B$3.9B
Revenue growth, 5 years-0.7%7.7%
Operating margin25.2%15.8%
Net margin11.9%12.4%
Return on equity17.2%16.1%
Debt to equity2.240.06
P/E9.1x19.4x
Forward P/E6.6x11.6x
P/B1.4x2.9x
Dividend yield3.4%1.2%

All stocks in Security & Protection Services