Apple Inc vs GoPro Inc

Apple Inc (AAPL) is slightly overvalued and we do not publish a verdict for GoPro Inc (GPRO).

We publish an intrinsic value for AAPL but not for GPRO, so the two cannot be ranked on price.

Values as of the 22 Sept 2026 close.

Apple Inc (AAPL)

A 9.6x revenue multiple, adjusted for growth and margin, values the shares at $304.17; the price of $339.75 is 12% above that value.

Leak Score 76/100 on 10 of 12 signals

GoPro Inc (GPRO)

We do not publish a value for this company: not even its current assets cover what it owes.

Leak Score 32/100 on 6 of 12 signals

MetricAAPLGPRO
VerdictSlightly overvaluedNot valued
Price$339.75$1.27
Intrinsic value$304.17
Margin of safety-12%
Leak Score76/100 (10/12)32/100 (6/12)
Market cap$4.96T$238M
Revenue growth, 5 years8.7%-6.1%
Operating margin33.2%-20.3%
Net margin27.6%-28.5%
Return on equity148.8%-497.1%
Debt to equity0.78
P/E39.0x
Forward P/E35.4x
P/B46.2x
Dividend yield0.3%

All stocks in Consumer Electronics