NYSE · Communication Services · Internet Content & Information · USA
MediaAlpha Inc is a small cap company (market value between $300 million and $2 billion) in the Internet Content & Information industry.
MediaAlpha Inc operates a technology platform connecting insurance carriers, agents, and consumers for customer acquisition. The platform serves property and casualty, health, and life insurance verticals, enabling buyers to target consumers with granular pricing and sellers to monetize website traffic. The company earns fees for each consumer referral transaction on its platform.
From its FY2025 annual report (Form 10-K)
Intrinsic value, DCF valuation, financial health and value investing analysis for the MediaAlpha Inc stock.
Slightly undervalued: intrinsic value $14.28 per share, market price $11.79, margin of safety 17.4% (as of 2026-10-20).
Discounting its cash flows at 10.1% (average of 3 methods) values the shares at $14.28; the price of $11.79 is 17% below that value, and 73% of that value comes from beyond year five.
Leak Score: 65/100 on 9 of 12 signals (Faint Leak).
17 more funds hold it; the full list is part of the paid plan.
All 69 Internet Content & Information stocks
6 more in this industry show a wider margin of safety.
MAX is slightly undervalued (as of the 2026-10-20 close). Discounting its cash flows at 10.1% (average of 3 methods) values the shares at $14.28; the price of $11.79 is 17% below that value, and 73% of that value comes from beyond year five.
$14.28 per share (as of the 2026-10-20 close), against a market price of $11.79. That is a margin of safety of 17.4%. The value is the average of the valuation methods that apply to this company, recomputed every night after the US close.
65 out of 100, which we rate "Faint Leak", on 9 of 12 value investing signals.