e.l.f. Beauty Inc (ELF)

NYSE · Consumer Defensive · Household & Personal Products · USA

e.l.f. Beauty Inc is a mid cap company (market value between $2 billion and $10 billion) in the Household & Personal Products industry.

e.l.f. Beauty operates a portfolio of brands producing cosmetics and skincare formulated to be vegan, cruelty-free and clean. The company distributes its products through mass retailers, specialty stores and direct e-commerce channels across the United States and select international markets. Major customers include Target, Walmart, Amazon and Sephora.

From its FY2026 annual report (Form 10-K)

Intrinsic value, DCF valuation, financial health and value investing analysis for the e.l.f. Beauty Inc stock.

Our verdict on ELF

Overvalued: intrinsic value $30.22 per share, market price $114.74, margin of safety -279.6% (as of 2026-10-20).

Discounting its cash flows at 11.4% (average of 3 methods) values the shares at $30.22; the price of $114.74 is 280% above that value, and 70% of that value comes from beyond year five.

Leak Score: 22/100 on 11 of 12 signals (On Watch).

ETFs with the most weight in ELF

17 more funds hold it; the full list is part of the paid plan.

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Cheaper than ELF in Household & Personal Products

9 more in this industry show a wider margin of safety.

Is ELF undervalued or overvalued?

ELF is overvalued (as of the 2026-10-20 close). Discounting its cash flows at 11.4% (average of 3 methods) values the shares at $30.22; the price of $114.74 is 280% above that value, and 70% of that value comes from beyond year five.

What is the intrinsic value of ELF?

$30.22 per share (as of the 2026-10-20 close), against a market price of $114.74. That is a margin of safety of -279.6%. The value is the average of the valuation methods that apply to this company, recomputed every night after the US close.

What is e.l.f. Beauty Inc's Leak Score?

22 out of 100, which we rate "On Watch", on 11 of 12 value investing signals.